Relevant Courses & Coursework:

Principles of Marketing - MAR 2023

TOPICS

  • Gain a basic understanding of the functions of marketing.

  • Develop a working vocabulary of marketing terminology and become familiar with marketing concepts.

  • Understand the role of marketing in an organization and the development of marketing strategy in both domestic and global markets.

  • Understand the application of marketing techniques to real world problems.

ASSIGNMENTS

  • Active Learning Lab - Marketing Simulations

  • Weekly quizzes based on WSJ articles and how they relate to our current module

Integrated Marketing and Sales - MAR 3407

TOPICS

  • Learn the relationship between buyer and seller

  • Utilize different strategies to deal with different clients

  • Enhance public speaking skills

ASSIGNMENTS

  • Buyer/Seller role plays every two weeks

  • Quizzes on various LinkedIn Learning videos, with that a certification for each. Mostly based on how to become a better seller

  • Creation of unique company that provides a product/service

  • Weekly presentations on your company. Some weeks we would have to present to corporate professionals where we would receive immediate feedback

Management of Organizations - MAN 3025

TOPICS

  • Explain what motivation is and why managers need to be concerned about it

  • Recognize what it takes to successfully lead a team and how to deal with conflict

  • Identify interpersonal management styles, how they impact individual and team behavior

ASSIGNMENTS

  • Online discussions through “PackBack” on the module content. This created a space for critical thinking and collaborative learning

  • Session deliverables in person each session

Integrated Marketing Communication - MAR 3323

TOPICS

  • Creating a unified image between advertisements

  • Understanding brand image, brand awareness, brand association

  • Learning how to successfully reach your target audience

ASSIGNMENTS

  • IMC Final Project- creating your own unique brand/service and explaining how you are going to market said product/service to your target market

  • Individual Assignment based on utilizing your knowledge of the course to spot a real world example of a successful marketing campaign

Applied Business Technologies - GEB 4513

ASSIGNMENT

  • Presentation where you had to create a powerpoint on a potential partnership between two companies and present on why it would be beneficial for both to collaborate

Business Finance - FIN 3403

Managing Small Business Finance - ENT 4412

Supply Chain Management - MAR 3203

Essentials of Human Resources Management - MAN 3302